Tales of Teddy

uncompromising quality and love for dogs


When we brought Teddy into our lives – a hairy, mucky, pup intent on making his mark on our hearts and in our home – I started writing a blog about all things dog. When I couldn’t find the kind of dog items that I wanted to live with – things that combined essential dog’ish practicalities with quality, craftsmanship and a certain level of style – I set about doing some research.

Twenty years of working in fashion, writing for Vogue, Dazed & Confused, The Telegraph and The Financial Times among others, has left me with an eye for luxury, an appreciation of craftsmanship and a desire for items that combine design with longevity.

Collaborating with skilled craftspeople, known for excellence in their field, from across the British Isles, we have produced a small range of limited edition, made to order, extra special dog kit for Tales of Teddy. The focus is on the details: a smart collar in strong colours, with a distinctive buckle, commissioned especially from one of the few remaining family-owned brass foundries in England; a traditionally hand-stitched dog lead made from the best English bridle leather that will age beautifully to feel butter-soft in the hand; the perfect-sized dog blanket in colours that won’t highlight dog hairs; dog bowls that look good enough to put on the dining table.

When you walk a dog daily you come to value certain things: you appreciate that well-made stuff lasts, quality counts and time invested in the things you love is never wasted. And if at times some of our goods take a little longer to arrive (our made to order collars and leads, for instance), it will be because there’s a craftsperson making your goods especially for you, by hand and with skill. We feel confident that you’ll think they are worth the (small) wait.

If you’re thinking of getting a dog or already have one, I hope you’ll check in with us often: we run limited editions, so the Tales of Teddy range will change and continue to grow. Sign up to the blog and you can keep up with the world of dog, pick up some training advice, read a heart-warming dog tale (we’d love to hear yours) or perhaps meet your future four-legged best friend (see the wonderful Wild at Heart Foundation.) If you’re merely dreaming of owning a dog, then be my guest. Avoid the poo bags, and take a virtual dog walk with Teddy and me.


Samantha Murray Greenway